HS03 / 2024
Helsingin Sanomat
Print + Online
“Helsingin kuumin uusi street food -ilmiö.”
Helsinki · Est. Hietalahti
TACOYA
The new generation of Nordic street food. Slow-cooked birria, modern energy, viral momentum.
BIRRIAQUESABIRRIARAMENCONSOMMÉTACOSHELSINKISTREET FOODBIRRIAQUESABIRRIARAMENCONSOMMÉTACOSHELSINKISTREET FOOD
REC · 00:01:22:14
2022Hietalahti · HEL
Origin Story60.1644° N · 24.9293° E
ArchiveN°001
Born From The Streets
Built By The
Community.
It started as a small taco kiosk at Hietalahti market. Long queues, organic hype, and a community that showed up not just for tacos — but for the energy.
In September 2024 we opened our first brick-and-mortar in Kamppi, Helsinki — and with it, the first birrieria in the Nordics. No big marketing budget. Just real flavor.
- 2022
- Hietalahti Market Square
- #1
- First in the Nordics
- 100%
- Zero paid advertising
01
Founded
02
Birrieria
03
Word of Mouth
Pohjoismaiden ensimmäinen
THE ONLY
BIRRIERIA
IN FINLAND
Authentic Tijuana-style birria. Slow-cooked for hours. Dipped, sizzled, devoured. A concept that doesn't exist anywhere else in the Nordics.
As featured in
City
Best Tacos · Helsinki
“The most authentic birria in the city — hands down.”
275 reviews
★ 4.6 / 5 · Helsinki
“Authentic birria, slow-cooked, worth every minute of the queue.”
@tacoya
TikTok
400K+ views
“POV: you waited 40 min and it was worth every second.”
@tacoya
Trending · Reels
“The dip shot that broke the algorithm.”
HS03 / 2024
Helsingin Sanomat
Print + Online
“Helsingin kuumin uusi street food -ilmiö.”
City
Best Tacos · Helsinki
“The most authentic birria in the city — hands down.”
275 reviews
★ 4.6 / 5 · Helsinki
“Authentic birria, slow-cooked, worth every minute of the queue.”
@tacoya
TikTok
400K+ views
“POV: you waited 40 min and it was worth every second.”
@tacoya
Trending · Reels
“The dip shot that broke the algorithm.”
@tacoya
Trending · Reels
“The dip shot that broke the algorithm.”
@tacoya
TikTok
400K+ views
“POV: you waited 40 min and it was worth every second.”
275 reviews
★ 4.6 / 5 · Helsinki
“Authentic birria, slow-cooked, worth every minute of the queue.”
City
Best Tacos · Helsinki
“The most authentic birria in the city — hands down.”
HS03 / 2024
Helsingin Sanomat
Print + Online
“Helsingin kuumin uusi street food -ilmiö.”
@tacoya
Trending · Reels
“The dip shot that broke the algorithm.”
@tacoya
TikTok
400K+ views
“POV: you waited 40 min and it was worth every second.”
275 reviews
★ 4.6 / 5 · Helsinki
“Authentic birria, slow-cooked, worth every minute of the queue.”
City
Best Tacos · Helsinki
“The most authentic birria in the city — hands down.”
HS03 / 2024
Helsingin Sanomat
Print + Online
“Helsingin kuumin uusi street food -ilmiö.”
Viral Momentum
THE INTERNET CAN'T STOP EATING.
+82%
400K+
Organic views
Last 90 days
+34%
14K+
TikTok engagement
Likes & saves
+19%
1.2K+
Shares & comments
Across platforms
Live
∞
Growing community
#tacoyahelsinki
+82%
400K+
Organic views
Last 90 days
+34%
14K+
TikTok engagement
Likes & saves
+19%
1.2K+
Shares & comments
Across platforms
Live
∞
Growing community
#tacoyahelsinki
Verified
"best birria outside mexico fr"
H↗
@helsinkifoodie
♥ 2.4k · 2d
Verified
"this place is a movement"
N↗
@nordicbites
♥ 1.8k · 2d
Verified
"queue was worth every minute"
K↗
@kalliokid
♥ 3.1k · 2d
BEST SELLERS
Full menu→
Best Seller
Quesabirria
Crispy cheese-edge tortilla, slow-cooked beef, side of consommé.
Cult Favorite
Birria Ramen
Two cultures, one bowl. Rich birria broth, ramen noodles, shredded beef.
OG
Birria Taco
The one that started it all. Dipped, fried, devoured.
FRANCHISE NOWEXPAND THE MOVEMENTBRING TACOYA TO YOUR CITYFRANCHISE NOWEXPAND THE MOVEMENTBRING TACOYA TO YOUR CITY
Tacoya Street Food
SMALL FOOTPRINT.
BIG ENERGY.
Our next chapter: compact, high-energy Tacoya Street Food units built for scale. Operationally simple, visually loud, and franchise-ready.
- Vaasankatu pilot — coming 2025
- Nordic expansion in progress
- Compact, high-throughput model
TACOYA / STREET
001
Helsinki · Pilot Unit
FRANCHISE READY
Retail · Coming Soon
TASTE TACOYA
AT HOME.
Our signature sauces, seasonings and bottled products are coming to Nordic supermarkets. Built from the same recipes the queue lines up for.
Get notifiedTACOYA
No. 01
200ML
No. 01
Chili Crunch
Sauce · 200ml
TACOYA
No. 02
200ML
No. 02
Smoked Salsa
Sauce · 200ml
TACOYA
No. 03
200ML
No. 03
Lime Verde
Sauce · 200ml
TACOYA
No. 04
200ML
No. 04
Yellow Heat
Sauce · 200ml
Community
THIS IS A MOVEMENT.
Open Now · Until 22:00
4.6 · 275 reviews
Helsinki · Kamppi Flagship
COME EAT
WITH US.
Walk in, queue up, dip in. Authentic Tijuana-style birria — slow-cooked, dipped and sizzled to order. Or bring Tacoya to your city.
Address
Lapinlahdenkatu
Open Now
Mon–Sat 11–22 · Sun 12–21